Antarctic Dinosaurs Exhibition

CAMPAIGN ART DIRECTION + BRANDING

When I worked as the Manager of Marketing Design at Discovery Place, one of the most exciting projects I led was the Antarctic Dinosaurs exhibition. My job was to bring this prehistoric story to life, creating a look and feel for the campaign that would captivate and educate visitors before they even walked through the museum doors.

I started by designing the overall visual identity for the exhibition, making sure every piece—from posters to digital ads—felt cohesive and immersive. The goal was to transport audiences to a world of ice and fossils, sparking curiosity and excitement.

Campaign Development and Art Direction

This project wasn’t just about creating visuals; it was about telling a story. Every detail, from the typography to the colors, was carefully chosen to connect with audiences and highlight the wonder of these ancient creatures. We wanted every visitor, young and old, to feel like they were part of the expedition.