Krispy Kreme X Reeses Collaboration

Campaign ART + Creative DIRECTION

As the Creative Manager/Art Director for Krispy Kreme's Salty Sweet campaign, a limited-time collaboration with Reese’s, I led a multidisciplinary creative team to bring this innovative product launch to life. The campaign celebrated unique flavor combinations never before seen on a doughnut, focusing on crave-worthy flavor cues to engage and excite customers.

My role involved establishing the visual direction of the campaign and then directing designers, photographers, videographers, stylists, and editors to produce a cohesive suite of assets, including web ads, paid and organic social content, in-shop signage, and email creative. By combining bold visuals and storytelling, the campaign successfully captured attention across digital and physical channels, driving customer engagement and enhancing brand visibility.

Product Photography

Paid Social Shorts

Organic Social Video + Static

Display Ads & Email Marketing

In-Shop Signage

Campaign Creative Team

Global CD: Bryan Eddy
Creative Manager/Art Director: Tyler Neal
Senior Graphic Designer: Mikala Peek
Associate Graphic Designer: Mackenzie Robson
Social Media: Gabriela Vazquez
Photography + Videography Studio: Salt Paper