Salt Paper

Rebrand + Brand CREATIVE strategy

Salt Paper, a thriving commercial photography and production company, was ready to refresh its brand to reflect its evolution from a small-scale commercial studio to full-service, high-end production house. The client sought a new identity that showcased its "white glove" service, years of expertise, and creative excellence while maintaining its approachable and reliable ethos.

I reimagined Salt Paper’s brand with a dual focus on visual identity and strategic storytelling.

The rebrand transformed how the studio presented itself to the world. This shift in focus resonated strongly with clients, and the new advertising strategy—centered on their team’s talent—cemented their reputation as an elite production studio. The brand’s elevated professionalism and human touch perfectly aligned with their growth ambitions, earning glowing feedback from clients and industry peers alike.

Refined visual identity:
I introduced a sophisticated logo suite that blended classic sans-serif and modern serif typefaces, accompanied by a streamlined black-and-white color palette to convey minimalist elegance and ensure the client’s portfolio remained the centerpiece.

Redefining their storytelling:
The strategy shifted the focus from solely showcasing final portfolio images to celebrating the creative process and the talent driving it. Behind-the-scenes photos and videos, captured with the same artistry as client work, highlighted the team’s expertise and the meticulous collaboration behind every campaign. This approach became the foundation of their brand, influencing not just their website but also their advertising. Every touchpoint—social media posts, marketing campaigns, and client pitches—now centers on the unique value their team brings to each project, reinforcing their position as a premier creative partner.

Comprehensive website redesign:
The new website combined this dynamic content with a user-friendly, modern layout to present Salt Paper Studio as a full-service creative partner. Their website now features stunning behind-the-scenes imagery alongside polished portfolio work, illustrating not only their creative output but also the teamwork and dedication behind every project.

See the initial designs below, or click here to see the final version of the website.